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"If there was a book like Brought to You By when I came into the advertising business, it would have saved me ten years of hard knocks. I plan to buy it by the box load and hand it out as my gift to any young person who expresses interest in getting into the advertising business."--Jerry Della Femina, President, Jerry Della Femina & Partners"The most exciting and comprehensive explanation of how a single medium rose to be one of the most definitive forces in our culture."--John Gerzema, Managing Director, Fallon NYC"A fun-filled journey of reminiscences for those of us old enough to remember the early days of TV advertising. Samuel also provides a powerful analogy that puts the roles of regulation, freedom, and the profit motive of the Internet in perspective."--Paul J. Groncki, Ph.D., VP, Director of Marketing Research, J.P. Morgan"Incredibly thought-provoking for anyone interested in the shaping of our commercial culture."--Megan Kent, Executive Director, Brand Planning, Bozell Worldwide"All scholars interested in how and why advertisers used commercials to advance a triumphant and optimistic American Way will find Brought to You By an exciting read."--Lary May, Professor of American Studies, University of Minnesota"This important book examines and credits, warts and all, the undeniable engine behind our country's thirst for growth and belief in endless possibilities--the television commercial."--Mark R. Morris, Chairman, Bates North America"For the general reader or the specialist seeking to understand the commercial roots of our experience economy, I cannot imagine a more perceptive guide."--John F. Sherry, Jr., Professor of Marketing, Northwestern University"Fascinating reading,capturing a pivotal moment in the shaping of the most powerful generation in history, baby boomers."--Benny Sommerfeld, Business Development Manager, Volvo Cars N.A.

Champ Car Atlantic Championship - The Champ Car Atlantic Championship is an auto racing series with races throughout North America. The series is often considered the top developmental open-wheel racing series in North America, typically the last series a driver will compete in before moving to Champ Car or the Indy Racing League.

Volvo SCC - The Volvo Safety Concept Car (SCC) is a concept car which was first showed at the 2001 North American International Auto Show in Detroit, Michigan.

Subcompact car - A subcompact car is a car in a vehicle size class smaller than a compact car but larger than a microcar (see supermini for European small cars). Such cars usually have four or more seats (whereas microcars such as the Smart tend to have two) and in North America, subcompacts are usually considered to be those cars that have a wheelbase of 2.

Bait Car Program - Bait Car Program is a police trap in and around Surrey, British Columbia. Surrey, referred to by some as the "car theft capital of North America," has subsequently seen a large drop in the number of car thefts associated with the program.

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